Text Message Marketing

As brands focus efforts on keeping up with broadcasting trends across social platforms like Facebook, Twitter and Pinterest, many are neglecting a tried and true marketing tactic that could propel them even further: narrowcasting.

Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients. It’s a competitive alternative, as evidenced by this infographic from Mogreet. While broadcasting gets a brand’s message out to a massive group of people, when it comes to who is actually reading and engaging with the content, the numbers are staggeringly low.

For example, 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.

Do these statistics surprise you? If you’re a broadcaster, does this graphic make you want to give narrowcasting a try? Share with us in the comments.

Source: Mashable

General Santos City

General Santos City is proud to be the “Tuna Capital of the Philippines”. Aside from tunas, the city has also other things to be proud of. The tourist spots and festivals of General Santos City make it a great destination for tourists.

A tourist attraction in General Santos City is a social gathering festival called Kalilangan sa Heneral Santos. Kalilangan is from the word “Kalilang” meaning commemoration or celebration according to the Maguindanaon dialect.

The people of General Santos City gather socially for this festival where they exchange amenities among native leaders, ally, elders, and subordinates. The festival is a pageantry of various colorful ethnic rites, traditions, and rituals such as religious ceremonies, marriage celebrations, anniversaries, enthronement of royal dignitaries, funerals, thanksgiving, and other social activities.

The Kalaja Karsts Area is a wonderful destination for tourists in General Santos City. The area is about 15 kilometers from General Santos City’s northeast side at Barangay Conel. The name Kalaha Karsts Area is derived from the word Kalaha, which means frying pot due to the formation of the karsts made millions of years ago. Waterfalls and caves are abundant in this area.
Tourists can explore the Kalaja Cave in General Santos City. The cave has a pool inside that is about three meters deep and 22 meters wide.

Bunga Spring is found in the center of the Kalaha Karsts Area in General Santos City. The place has a campsite for tourists and stargazing is a great night activity.

Another tourist destination in General Santos City is the Malakong Gorge just about three-and-a-half kilometers away from Kalaja Cave. This is an excellent place for boulder and rock climbing for novices and beginners. Camping for tourists are also allowed.

Just a 30-minute drive from the Kalaha Karsts Area is the Nopol Hills. It is General Santos City’s highest camping ground and gives a good panoramic view of Sarangani Bay and the neighboring towns. Hiking in Nopol Hills in the afternoon will give you a good view of the sunset at the bay.

Since tuna fishing is a major industry, General Santos City has its Tuna Festival every September as part of the city’s charter celebration. The festival is a three-day celebration in General Santos City. It is a thanksgiving festival for the bounty of the sea especially the tuna and tuna-like species. Various tuna cuisine and other culinary competitions can be witnessed. Street dancing and fluvial parades are the main attractions of the festival.

General Santos City is outside the typhoon belt of the Philippines. You can expect good weather condition throughout the year.

Tourists will really enjoy their visit to General Santos City. The sites and celebrations bring local and foreign tourists closer to nature.

Source: Philippine Insider

Abu Dhabi in satellite dish crackdown

Abu Dhabi has become the latest emirate to crackdown on satellite dishes raising fears of increased costs for property owners, UAE daily The National reported on Monday.

Under the new rules, restrictions will be imposed prohibiting more than four dishes on a building, especially if they ‘disfigure the appearance of the city’, the report added.

The rule comes a week after the northern emirate of Sharjah announced a complete ban of satellite dishes in a bid to improve the overall appearance of the city.

In Dubai some communities have similar rules and have even banned washing being hung out on driers on balconies.

Many older buildings in the UAE capital have many satellite dishes and trailing cables. But newer buildings have a centralised satellite system that provides all occupants with television, the report explained.

“In the cases where there are many dishes, the management will be responsible for centralising the system, and that can be expensive,” said Nirmal Kumar, a sales manager for Vision Electronics, told the newspaper.

The report said there had been nothing reported on fines or penalties at this stage, but the municipality told the newspaper it would ‘not tolerate the existence of a potential threat to the health and safety of occupants and tenants, as well as property management staff and passers-by’.


Source: Yahoo News

The Evolution of the Job Application

Just as it’s revolutionized everything from grocery shopping to travel, social and digital media have had an enormous effect on the job hunt. With technology moving forward every day, the job discovery and application process is constantly evolving and in flux. To embrace the future, however, we must look to the past.

The infographic below, compiled by Spark Hire, examines the evolution of applying for a job, chronicling innovations as seemingly mundane as the invention of the post office (remember snail mail?) to the development of a little thing called the Internet.

How have you applied for the jobs you’ve held?

Source: http://mashable.com

Next Twitter for iPhone Version to Bring Interactive Tweet View

Twitter is preparing a major new version of its iPhone app, which will include an interactive tweet view, enhanced notifications and more, 9to5Mac reports.

The info comes through leaked release notes which bring a detailed list of all the new features in the next Twitter for iPhone version, 4.3.

These include a more interactive tweet view experience, letting you see content previews, videos and images within tweets containing links to “partner websites,” as well as the ability to choose whether you want to receive push notifications when certain people tweet.

Other improvements include highlighted tweets about selected events, autocomplete in the Connect tab, and the ability to tap someone’s avatar and be taken to their profile pages.

The time of launch for this update is unknown, and some of the features may change when it actually hits the App Store.

Source: http://mashable.com